Nike Woman role models.

After viewing a few commercials for research for my paper I came across one that was interesting and much like the commercial i initially used in essay one. This commercial was a Nike one, its about female athletes going extensive lengths to be the best and to beat the "girls aren't good at sports" stereotype. These Ladies gave a quick talk about how trying your best and not giving up can lead to great lengths, you just got to start somewhere. It goes great for my expansion essay because it gives me more evidence to how "Women's Women's and Men's Women" have generally changed throughout the years. It give me more leeway to talk about how Steve Craig's definitions of those types of people are different now. The commercial sticks out to me because it can be indicated that these females in the commercial are not only women's women but also men's women. The women appeal both to men and women for several reasons, which is good because i can explain them in my essay to give it more body and length.

Proposal

I have chosen to expand essay number one on Steve Craig's article "Men's Men and Women's Women."This essay if very rich for expansion, I can find various other commercials that fit the stereotype of the initial commercial I used in essay one. There are many commercials out there so there is a wide selection for me to choose from and analyze, which will be very helpful for me in the end.

Ideas to expand.
1. Talk about all the stereotypes' that Craig mentions in his article.
2. Find out commercials that match the characteristics perfectly or i could do the exact opposite and fins commercials for each category and explain how society has changed the definition of a "Man's Man" "Women's Women" etc.
3. Compare my Cadillac SRX commercial I initially used for the essay with other commercials that fit well with Women's Women breaking stereotype.
4.Use more than just one commercial to lengthen my essay.
5. go in depth on commercials back in the time period when "Mens Men and Women's Women" was created and compare them to new aged commercials we television watchers see today.


Scholarly source key words/ phrases.
1. what men want in women.
2. what women want in men.
3. Advertising methods used today.
4. reviews on ______ commercial
5. How many people watch/ed _____ commercial(s)